Poster, promotional DVD package and opening credit for a film written and directed by Ged Murray.

This project was a collaboration between the design and film students at IADT. I was chosen to design a poster, promotional DVD package and opening credit for Bleeding Love – a sweet romantic comedy with a dark twist.


It tells the story of a shy charity worker who must overcome his social awkwardness, fear of needles and above all, massive blood loss to win the affections of a girl that works in a blood bank. I had great fun experimenting with various liquid substances to achieve the beautiful fluidic form representing blood being sucked into the syringe but also a metaphor for the  emotions of being in love. The end result was achieved by filming red food colour being poured into my neighbours goldfish bowl. I also composed and played the music for the opening credits.



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